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Overview

Shelby Morrison specializes in intellectual property law, with a focus on transactional and commercial IP matters, as well as copyright and trademark litigation and prosecution. Shelby partners with clients to develop strategies for protecting, enforcing, commercializing and litigating intellectual property rights, ensuring their innovations and brands are safeguarded.

Shelby's extensive experience spans a wide range of industries, including life sciences, energy, IT/SaaS, food and beverage, luxury brands, retail and media & entertainment. She excels in helping clients navigate the complexities of IP commercialization, regularly advising on:

  • Transactions involving intellectual property and regulated industries,
  • Licensing of intellectual property assets, and
  • Intellectual property and regulatory aspects of corporate acquisitions, reorganizations and joint ventures.

Beyond her IP expertise, Shelby provides strategic counsel on regulatory compliance and product regulations, including promotion, packaging, labeling and adherence to legal standards. Her in-depth knowledge extends to the legal cannabis, food, medical devices, natural health products and drug products sectors.

Shelby's professional affiliations include memberships in the Advocates’ Society, the Intellectual Property Institute of Canada and the Canadian Bar Association.

Client Work

Organigram Global in its acquisition of Collective Project, a cannabis and hemp-derived beverage company
Resolve Sleep Health, a portfolio company of Kensington Private Equity Fund, in its acquisition of Aveiro Sleep, CanSleep, Parkland CPAP Services, SleepMedix, Chinook Respiratory Care and FreshAir Respiratory Care
Verillium Health in its acquisition of Wellwise by Shoppers from Shoppers Drug Mart
Employment Hero Holdings, as Canadian counsel, in its acquisition of Humi Holdings, valued at over C$100 million
LSI Industries (Nasdaq; LYTS), a manufacturer of commercial lighting and display solutions, in its acquisition of Canada’s Best Store Fixtures, a provider of retail fixtures and custom store design solutions for grocery, quick service restaurant, c-store, banking and specialty retail environments
Shift4 Payments and its affiliates in its acquisition of of Eigen Development Ltd. and Eigen Holdings (U.S.) Corp. 

Recognitions & Awards

Managing IP: IP Stars

Recognized as a Rising Star – Canada

Education & Bar Admissions

Education

  • University of Guelph, BA (Hons), 2012
  • University of Windsor, JD, 2017

Bar Admissions

  • Ontario, 2018