Licensing of patents, trademarks and copyrights is a basic necessity of companies worldwide. It is a means of deriving commercial value from intellectual property. Businesses worldwide consider three broad categories of licenses, namely technology licenses, publishing and entertainment licenses, and trademark and merchandising licenses. Licensing is fundamental to business models throughout the technology industry and beyond. Therefore, it is important to review and secure requirements when licensing IP and Technology. Martin Kratz presents at this webcast by the Knowledge Group.