Will Osler, President and Chair of the Calgary Stampede, helps to reveal the brand-new official boot of the iconic ten-day celebration. Each of the boots is handmade at the Alberta Boot factory in Calgary. Will joined company CEO Eytan Broder at the launch.

The boot is one-of-a-kind with the two-tone and classic styling elements. “It was great to see it for the first time myself and we love what they’re doing. We’re very proud of the relationship with Alberta Boot,” Will says. “It’s one more reminder that Calgary Stampede is just around the corner, 50 days out today—as if we need another reminder of how much work we have left to do before day one.”