Leveraging Trade Agreements to Succeed in Global Markets

Recent efforts by governments to liberalize trade are creating new opportunities. But companies need to understand the structure of these new trade rules, and related ways to leverage global market opportunities. This knowledge will help them identify from which country they can most efficiently serve customers in foreign markets. It will also help them to better evaluate prospects for expansion. Written by John Weekes, Al Mussell, and David McInnes for the Canadian Agri-Food Policy Institute.