Jeilah Chan presents Asserting Trademark Rights in the "Trademarks – Types, Protection & Enforcement" session of the OBA's professional development conference, Your First Intellectual Property Matter: A Practical Guide, at Twenty Toronto Street Conferences and Events in Toronto, ON. Topics include: Infringement, depreciation of goodwill and passing off; Avoiding anti-competitive activity; Balancing the value of the right and the cost of enforcement; and Remedies.