Aaron Sonshine in Ottawa Citizen on Cannabis Branding

Aaron Sonshine comments in the Ottawa Citizen on how cannabis companies in Canada can build brand profile and recognition in the country’s regulated cannabis market. The story looks at partnerships between companies and celebrities.

Aaron says, “Companies are trying to find ways to create brand profile in an industry that is increasingly competitive...(they) will be looking for ways to create brand recognition by aligning themselves with popular figures in a way that doesn’t cross the line with the new regime.”