 Bennett JonesClient Work Betr Acquires Chameleon Platform from FansUniteMay 9, 2023 Authors Curtis A. CusinatoCo-Head of Mergers & Acquisitions Services Lucas Stevens-HallPartner Matthew FlynnPartner Talia K. BregmanEmployment Services, National Practice Group Leader Betr Holdings, Inc. (Betr) has acquired the Chameleon platform from FansUnite Entertainment Inc. for US$7.45 million. The transaction closed on May 8, 2023. Bennett Jones is acting as primary transaction counsel for Betr. Betr is the fastest growing sports betting media brand in the United States and the first microbetting-focused gaming company. It was co-founded in 2022 by Joey Levy and professional boxer and social media influencer, Jake Paul. The acquisition of Chameleon accelerates Betr's broader sports betting market coverage and iGaming capabilities, including the ability to launch a fully integrated sportsbook and casino, while saving on long-term product costs. The Bennett Jones team on the deal was led by Curtis Cusinato and includes Lucas Stevens-Hall, Matt Flynn, Talia Bregman and Phil Marshall. Betr's press release is available here. Republication Requests To obtain permission to republish this publication or any other publication, contact Erica Wirthlin at wirthline@bennettjones.com. For Informational Purposes Only This publication provides an overview of trends and legal updates for informational purposes only. For personalized legal advice, please contact the authors. AuthorsCurtis A. Cusinato, Co-Head of Mergers & Acquisitions Services Toronto • 416.777.5774 • cusinatoc@bennettjones.com Lucas Stevens-Hall, Partner Toronto • 416.777.4685 • stevens-halll@bennettjones.com Matthew Flynn, Partner Toronto • 416.777.7488 • flynnm@bennettjones.com Talia K. Bregman, Employment Services, National Practice Group Leader Toronto • 416.777-4833 • bregmant@bennettjones.com |