Rob McDonald practices primarily in the areas of intellectual property protection, licensing and litigation, with a focus on copyright, trademark, patent and confidential information issues.
Rob has litigated copyright, trademark, and patent infringement actions at various levels of court and advises clients with respect to all aspects of the protection, licensing, exploitation and enforcement of their intellectual property and technology. He has litigation experience in the areas of domain name disputes, franchise disputes, counterfeit goods and misappropriation of confidential information and trade secrets. Rob provides IP support with respect to mergers and acquisitions, cross border and international business, financing and other commercial transactions, including conducting due diligence on IP portfolios, analyzing ownership and validity issues, and assessing the strength and breadth of trademark and patent registrations.
Rob represents a broad range of clients worldwide in a variety of industries, including media and entertainment, telecommunications, oil and gas, energy, retail, luxury brands, finance, computer technology and life sciences. He has significant experience with respect to copyright collectives, having acted as legal counsel for the Society of Composers Authors and Music Publishers of Canada (SOCAN) and having served as a director of Access Copyright (formerly CANCOPY). Such work has included hearings before the Copyright Board and the negotiation of tariffs, royalty rates and structures.
Rob is a registered trademark agent in both Canada and the United States, manages many IP portfolios and brands for local, national and global clients, and is an experienced arbitrator and mediator of IP disputes.
Recently recognized by The Best Lawyers in Canada as IP Lawyer of the Year 2018 and acknowledged by that publication since 2009, The Canadian Legal Lexpert Directory 2010–2017, and The National Post, and is recognized as one of Canada’s leading lawyers in the area of IP law (Trademarks) including IP Lawyer of the Year 2018. He is a member of several professional organizations including the International Trademark Association, the Intellectual Property Institute of Canada (Fellow) and the Licensing Executives Society (Co-chair, Edmonton Chapter). Rob is also a sessional instructor of the IP Law Course at the University of Alberta Faculty of Law. He has taught this course since 1990 and has delivered IP lectures to the Faculties of Law at Oxford University and Cambridge University as a visiting professor. He also is an instructor at the McGill University and IPIC Trademarks Course.