Who Owns Your AI-Driven Ideas?

Benjamin Reingold was recently published in Campaign, a leading business media outlet, examining the evolving intellectual property risks associated with the growing use of generative AI in creative and marketing industries. While AI offers significant opportunities for efficiency and innovation, it also raises unresolved questions around copyright ownership, trademark protection and infringement risk.

In the article, Benjamin explores whether AI-generated content can attract copyright protection, who may own such works and how existing legal frameworks are being tested by emerging disputes. He emphasizes the importance of human oversight, careful risk management and legal guidance as agencies and brands increasingly integrate AI into their creative workflows.

Read more in Campaign.