In Sheila Pratt's article, "Forget Hearings - Go East, Young Oilman," published in the Edmonton Journal (as well as the Calgary Herald and the Ottawa Citizen), Eddie Goldenberg comments on Alberta's need to diversify its market for bitumen by possibly processing it in Eastern Canada instead of the U.S. Midwest. "Obviously, the most economic route to Asia is via the West Coast, but what if that gets delayed so long that customers look elsewhere?... Everyone agrees we should not put all our eggs in the basket of one customer."