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Barry Reiter Talks Syncapse in The Globe
August 12, 2013
In the Globe and Mail article, "Syncapse Bankruptcy Puts Social Media Marketers on Edge," Barry Reiter is interviewed the bankruptcy of the Toronto-based social media marketing management company. A former Syncapse board member, Barry is quoted as saying, "They (RIM/Blackberry) were far and away Syncapse's biggest customer, and they gradually disappeared as a customer over a couple of years, so that was a giant challenge... The other challenge was that we didn't have as quick or as big adoption by replacement customers as we might have wanted."