Andrew Little writes in Canadian Retailer on how prices on e-commerce platforms, social media influencers, and big data are trending right now under the deceptive marketing provisions of Canada's Competition Act. He looks at four key topics on the Bureau’s radar now:
- Accurate Online Prices
- “Influencers” on Social Media
- Data Collection and Use
- Enforcement Action—OSP
Andrew also includes some compliance tips for a company’s e-commerce platforms and social media marketing.
“#Trending now at the competition bureau: Online marketing” is on pages 22-24 of Canadian Retailer’s Loss Prevention Issue.